Derma Pitch Competition 

The Novartis Biome is looking for digital solutions that enhance and improve the treatment of psoriasis

Who is Novartis?

Novartis wants to contribute to the future of healthcare.
Do you want to be part of this change?

Novartis is one of the global healthcare leaders whose aim is to reimagine medicine to improve and extend people’s lives.

The company wants to address the most challenging healthcare issues of society with innovative science and disruptive technology. Therefore, it continuously works on research and development of breakthrough treatments to deliver them to as many people as possible. 

What is Novartis Biome?

Novartis Biome is a digital innovation lab powered by Novartis. It aims to empower and engender health tech companies and people passionate about disrupting healthcare through the use of data and digital technologies.

What is
Derma Pitch Competition about?

Novartis Biome contributes to the digital revolution in healthcare with Derma Pitch Competition, the initiative looking for new technological solutions that allow for a better diagnosis and treatment of psoriasis.

The objective is to meet the main challenges facing the medical treatment of psoriasis, and enable faster and more efficient diagnosis and treatment management that would be mutually beneficial for patients and dermatologists.

Challenge

How could we apply digital tools/resources to help patients take accountability for their dermatology care?

Actual situation

Psoriasis is a complex autoimmune disease caused by a systemic inflammation that affects skin among many other body organs. This has led to the coinage of the term psoriatic disease. [1] 

Some of the most frequent disorders related to psoriatic disease are psoriatic arthritis, dyslipidemia, hepatic alterations, and depression. [2] Specifically, up to 40% of patients suffer from psoriatic arthritis [3], and up to 30-50% of them –  from hepatic alterations. [4] [5]

The burden of psoriatic disease can greatly affect patients’ wellbeing. In fact, up to 40% of psoriatic patients state that their disease moderately or highly affects their quality of life. [6]  

The poor adherence to treatment is also one of the major problems among patients with this disease; which could be related to a lack of knowledge about the expansion rate of psoriasis that could be valuable to know for improving self-management.  

Spreading patients’ knowledge and awareness about the complexity and progression of psoriatic disease may be a key to improve their satisfaction with the care [7] received.   

Desired situation

Novartis is looking for a patient-centered scalable solution that would help to optimize patient care, allowing both patients and dermatologists to capture relevant clinical information and key events, as well as to track progress of the disease. 

For example, a potential solution could be capable of sending medication reminders, informing of the healthy habits that help improve patient outcomes, or providing personalized recommendations based on the detected symptoms.

We will highly value the solutions that can be integrated into the applications already used by patients, as well as the solutions that apply Artificial Intelligence to recognize images and prediagnose the disease.

What do we offer to participants?

Impact

Opportunity to collaborate with Novartis in development and implementation of their solution through a pilot project.

Grow

Financial support provided by Novartis to launch the winner’s pilot project in order to test the proposed technology.

Discover

Support provided by Novartis and a professional team of dermatologists in development of the winner’s pilot project.

Connect

Access to the MWC 2020. Each of the 6 start-up finalists will receive 2 tickets to MWC 2020 and up to 1.000€ in travel expenses.

Key dates

Registration and pre-selection
December 18th – January 23rd

The competition is open for all the start-ups and companies that would like to present their solutions.

Pre-filter
January 24th

The team of experts in innovation and digital health will evaluate the presented solutions and select 10 proposals that best meet the challenge.

Selection of the finalists
January 27th – February 4th

The Novartis panel of experts will select from 3 to 6 finalists. Their names and projects will be announced on February 4th.

Pitch Day and announcement of the winner
February 25th

The finalists will pitch their solutions at the Mobile World Congress 2020 and only one winner will be selected.

Do you have a solution to the challenge?

Who are
we looking for?

Rockets: Start-ups with a tested MVP or a recently marketed product, looking for partners and alliances and having limited budget.

Moon Rovers: Start-ups with a tested marketed product and some regular clients, having positive cash flow and receiving adequate investments. 

Spacecrafts: Companies with a product well established in the market, seeking more financial support in order to scale their projects up to millions of users.

What are the participation requirements?

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Products, solutions or projects that have reached an advanced level of maturity and have been tested, at least through a MVP, in a relevant environment.

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Products, solutions or projects that partially or completely solve the challenge, adding a differentiating value through the application of the most innovative and disruptive technologies.

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Products, solutions or projects that can be applicable to other healthcare areas or countries, and are aligned with the Novartis’ needs and the context in which the challenge is framed.

[1] Zeichner JA, et al. J Clin Aesthetic Derm. 2016;9:S3-S6.

[2] Ballescá F. Highlights EADV.

[3] Yang EJ, Beck KM, Liao W. Secukinumab in the treatment of psoriasis: patient selection and perspectives. Psoriasis: Targets and Therapy. 2018;8:75-82.

[4] Carrascosa JM, et al. Actas Dermosifiliogr. 2017;108(6):506-14. 2. Dauden E, et al. Actas Dermosifiliogr. 2012;103 Suppl 1:1-64.

[5] Dauden E, et al. Actas Dermosifiliogr. 2012;103 Suppl 1:1-64.

[6] Gracia M, Ribera M, Salgado L, et al. Encuesta nacional sobre las necesidades actuales de los pacientes con psoriasis y el impacto de su enfermedad. 47º Congreso Nacional de la Academia Española de Dermatología y Venereología (AEDV), Barcelona del 5 al 8 de junio (Póster).

[7] Astrid Klopstad Wahl, et al. Psoriasis Patients’ Knowledge about the Disease and Treatments. Dermatol Res Pract. 2013; 2013: 921737.

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